I’m sure you’ve heard people say branding is more than just your logo. But what exactly is branding? Help me tangibly understand it so I can build a brand I and my ideal clients will love.
Branding is the person while graphic design is how the person dresses, does their make-up, styles their hair, tattoos and piercings… anything that goes into creating their physical appearance. Branding however is the entire person. It consists of all parts of a person’s being such as their consists their personality, reputation, values & beliefs, tone of voice, sense of humor, moral character. Even indirect aspects matter like who their friends are, what sort of organizations they attend which translates into who a business collaborates with and which events they attend.
One major way of expressing these more intangible aspects of a person is through their personal style or in terms of our business, graphic design. How a person dresses and carries themselves says a lot about them. Not everything of course and it can be misleading at first but it does make a statement and it’s how other people (or ideal cleints) will get their first impression of you and ultimately make a judgement as to whether or not they like you and want to spend more time with you. That’s why creating a visiual presence that aligns with the deeper parts of your brand’s identity is important. And while a first impression is subjective to the individual judging, there are definitely key things you can do to ensure your visual identity accurately aligns with and reflects you inner identity.
Color
Typography
Patterns/Textures & Graphics
Design or layout (organized, cluttered, minimal etc…)
Tone of voice (copy)
These are the 5 visual areas that we want to align with your brand values & personality.